How DAM works
Is DAM worth it?
At a Glance
Unify your brand
Crafting the perfect message is difficult enough. Getting it right across multiple media is a whole different ballgame. With the right DAM system, though, you can take your mind off of things like repurposing assets and shift your focus back to the meat and potatoes of your brand's message.
The average creative
looks for a media file 83 times a week and fails to find it 35% of the time. DAM systems drop that figure to 5%.
Make it a team effort
Digital asset management systems generally have tools built in to streamline collaboration, so that everyone in your team can work on a single asset, rather than have several variations of an asset bouncing from inbox to inbox. This gets your assets off of your to-do lists and into the market sooner and more effectively.
Some DAM vendors
even offer additional
products to enhance
creative workflows.
Out with the old
When an asset's done, it's done. Using a DAM system's asset expiration tools can greatly reduce the use of dated assets by your team, affiliates, retailers and others. Expiration can often even be scheduled, so you and your team are always in control of not only what your audience sees, but also what it doesn't see.
Without proper controls,
1 in 7 assets is misused.
It only takes one use of
an expired asset to ruin
a campaign.
Deep Dive
This area is, as its name suggests, for those who are looking to get a little deeper into their research on digital asset management. While we’d still encourage you to explore the rest of the site, we’ve used this page to aggregate content that’s most relevant to marketers like you.
First, there are some white papers we recommend you take a look at. They deal with issues that especially important to you and your team, who craft the brand’s message and ensure cross-channel consistency.
How Digital Asset Management Can Help Achieve Top Marketing Priorities from Widen Enterprises
Anderson Analytics recently performed a study that measured the importance of various marketing trends to top marketing executives in 2010. The survey showed that the top priorities of the marketing executives are: Marketing ROI, Customer Retention, Brand Loyalty, Positioning/Differentiation, and Branding. Learn about the impact Digital Asset Management has on each of these priorities by providing a central repository for digital media files and a set of tools to store, manage the approval of, find and convert these files to increase their value in the marketing process.
Video in the Enterprise by Mukul Krishna of Frost & Sullivan
Enterprise video is no longer seen as "nice to have" and has began establishing itself as an integral part of everyday business. This exclusive mini white paper from Frost & Sullivan provides a glimpse into enterprise video market and growth projections, common challenges organizations face with managing and distributing video content, and dives into the value proposition of video asset management technologies to increase the use and effectiveness of video assets. Are you equipped to manage and repurpose video content quickly and easily?
DAM as SaaS 2.0: Monetizing the Content Lifecycle by Mukul Krishna of Frost & Sullivan
DAM has evolved tremendously and has spawned the emerging model of DAM as Software-as-a-Service (SaaS). DAM as SaaS has not only capitalized on the value proposition of the overall DAM market, but also brought very compelling benefits unique to the SaaS model while freeing-up valuable internal IT resources for other productive tasks. To remain competitive, organizations across verticals are clamoring to build efficiencies and DAM has changed from a "nice to have" to "must have" technology resource. Learn more about how to deal with today's DAM challenges.
Of course, we know some of your colleagues might be a little more concerned with what DAM costs than what it does. It’s understandable, of course, to take ROI into consideration. Before the next time you talk DAM with them, take a look at this white paper:
I know what you didn't do last summer and other reason to invest in digital asset management systems by John Horodyski of dameducation.com, Lee Stadler and Nicolás Jiménez
In today's media environment, any marketing worth doing is multichannel marketing. The fact that consumers are connected on dozens of social networks, paying for TV subscriptions that get them more content than they can ever watch, and using keyword news feeds to get their information from sources in cities they've never even heard of—well, all that means is that, if you want to reach them, you need to be in all those places, too. To the consumer, it's one picture, one video clip, one slide show, one Web site, one catalog. That is to say: one brand.
For access to other useful white papers, click here.
There are plenty of people out there blogging about digital asset management. We’ve put together a few poignant posts to get you started:
DAM as a Service for the Modern Marketer Friday, January 14, 2011 by Widen Enterprises
Dear Dr. DAM: Our Video Content Management Needs Some Help Thursday, July 7, 2011 by Dr. DAM
Does Your Company Need DAM Software? Friday, May 13, 2011 by Widen Enterprises
Our resources section has some great tools for figuring out whether a DAM system is right for you and, if so, how to go about choosing one.
ROI Calculator - Use this to make sure you’re not going to put more into DAM than you get out of it. For the right organization, DAM can be a saver of time and money—but it’s not for everyone.
Authoring an RFP - Draw from this guide when put your RFP together to make sure you’re requesting all the right information.
Finally, try test driving a DAM system for yourself before you make a final decision. Click here for two different ways to get behind the wheel
of DAM software.
