Digital asset management: Where to begin

The internet is a wonderful thing for all the resources it provides, and terrible thing for all the resources it […]

Life just got less frustrating thanks to digital asset management

As a new member of the Widen team and someone who’s perspective of digital asset management is quite limited, it’s […]

DAM in the “Content is King” era

Content is a hot word in marketing right now. It’s found it’s way into job titles, strategy documents, and marketing […]

What does a DAM administrator do?

A digital asset management (DAM) system is only as good as the information you put into it We all know […]

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Most Recent Resources

DAM links Jan 30

Whether you have a group of creators or are a one person outfit, this post offers up great information about how […]


How much will this DAM thing cost?

Every company or organization is run on a budget. Cost is a factor in the decision making process when it […]


DAM links Jan 23

How one digital archivist in Thunder Bay, Ontario, Canada, is driving traffic to the city’s website with a growing collection […]


A DAM admin’s wishlist for 2015

Three DAM system administrators talk about their wishes for digital asset management functionality. Marching into 2015, we talked with a […]


What DAM system users have to say

“The self-serve aspect is huge in freeing up human power. Also extremely helpful is the ability to set expiration dates aligned with our contractual usage rights. We also have an automated email notification going out to anyone who has downloaded an expiring image, alerting him or her to discontinue use.”

- Beauty Retailer

“We have 19 global offices and over 600 staff that I need to potentially share photos with. Using the DAM system makes it seem like we’re much closer to our colleagues around the world and the program on the ground level. When sponsors or employees find out they can send a link and see what they need to see, it’s makes everyone’s job eight million times easier.”

- Higher Education

About Digital Asset

Who? Digital Asset is supported by Widen, a marketing technology company that provides digital asset management systems and services. The content developers come from journalism, marketing, product management, and event management backgrounds. So, yeah, we work for Widen but this site is all about resources, news and community to help those who are learning about digital asset management.

What? Resources, news, and community for those seeking a single hub for digital asset management education and community resources. Plus advice. We know you need a digital asset management system and we want you to find a solution that works for you. Seriously, life is too short to be emailing back and forth about file requests and recreating lost assets.

Eventually, we’ll turn the site into a place for people who administer and use DAM systems and want to connect with a community. We’ll post jobs and cover more topics for experienced DAMsters.

Why? We thought that people looking at DAM systems and people already admining DAM systems needed a place to find resources and community without a sales pitch. There is a lot of information out there about digital asset management but no one place for people to do the virtual handshake, engage with each other and share knowledge. This site is for you to engage with each other and learn more about DAM!

Where? Widen is based in Madison, Wisconsin with customers, consultants, and partners around the world. Content contributors to this site hail from North America, specifically Wisconsin and Alberta, Canada.

When? We’re here when you need us. Contact us via the site or jump over to Twitter, where we hang out a lot.

What else would you like to see added to this site? Let us know.