How much will this DAM thing cost?

Every company or organization is run on a budget. Cost is a factor in the decision making process when it […]

DAM links Feb 27

MarketsandMarkets published a new research brief predicting that by 2019 the digital asset management (DAM) market will be worth $4.12 […]

Digital asset management integrations

Connect marketing systems with an API In the growing push to increase efficiency by connecting systems and processes, many software […]

The amazing rise of digital archives

Each week I write the DAM Links posts, a short collection of links and news from around the world relevant […]

DAM Clever Quote HeartGive DAM a try with no obligations! Hassle-Free Demo

Most Recent Resources

DAM links Feb 20

It’s been a DAM crazy week. Yes we still find DAM jokes funny. To start, google vice-president Vint Cerf, did […]


DAM links Feb 13

Amid the growing push for proper digital archive of historical visual assets, the Wisconsin Veterans Museum is using a $31,000 […]


Identifying the best in digital asset management

Insights from analysts, review sites and experts in DAM There are many choices when it comes to digital asset management (DAM) […]


DAM links Feb 6

Metadata. The word strikes fear and awe into the hearts of many. John Horodyski makes the case for using metadata to […]


What DAM system users have to say

“The self-serve aspect is huge in freeing up human power. Also extremely helpful is the ability to set expiration dates aligned with our contractual usage rights. We also have an automated email notification going out to anyone who has downloaded an expiring image, alerting him or her to discontinue use.”

- Beauty Retailer

“We have 19 global offices and over 600 staff that I need to potentially share photos with. Using the DAM system makes it seem like we’re much closer to our colleagues around the world and the program on the ground level. When sponsors or employees find out they can send a link and see what they need to see, it’s makes everyone’s job eight million times easier.”

- Higher Education

About Digital Asset

Who? Digital Asset is supported by Widen, a marketing technology company that provides digital asset management systems and services. The content developers come from journalism, marketing, product management, and event management backgrounds. So, yeah, we work for Widen but this site is all about resources, news and community to help those who are learning about digital asset management.

What? Resources, news, and community for those seeking a single hub for digital asset management education and community resources. Plus advice. We know you need a digital asset management system and we want you to find a solution that works for you. Seriously, life is too short to be emailing back and forth about file requests and recreating lost assets.

Eventually, we’ll turn the site into a place for people who administer and use DAM systems and want to connect with a community. We’ll post jobs and cover more topics for experienced DAMsters.

Why? We thought that people looking at DAM systems and people already admining DAM systems needed a place to find resources and community without a sales pitch. There is a lot of information out there about digital asset management but no one place for people to do the virtual handshake, engage with each other and share knowledge. This site is for you to engage with each other and learn more about DAM!

Where? Widen is based in Madison, Wisconsin with customers, consultants, and partners around the world. Content contributors to this site hail from North America, specifically Wisconsin and Alberta, Canada.

When? We’re here when you need us. Contact us via the site or jump over to Twitter, where we hang out a lot.

What else would you like to see added to this site? Let us know.