Persona-based scenarios: Your key to a DAM solution

We are very excited to announce our persona-based scenario resource — a document that will help you develop unique for use […]

5 ways DAM supports content management strategy

Digital asset management is capable of many things, like the ability to easily store, organize, manage, share, and track high volumes […]

DAM Diaries: Equine archives

When I’m not writing articles for, I am a dedicated horse person (Instagram evidence). I spend a lot of […]

DAM Champ: Matthew Patulski

Our first DAM champ Matthew Patulski comes from a creative background with a Bachelor of Fine Arts. He started working […]

DAM Clever Quote HeartGive DAM a try with no obligations! Hassle-Free Demo

Most Recent Resources

Digital Asset Management Links — July 24 2015

Loving this article on why you should be managing your digital assets. Businesses of all sizes can see a return […]


Digital Asset Management Links — July 17, 2015

A picture tells a thousand words, so good visual storytelling is an important part of marketing. This infographic shows how, […]


Digital Asset Management Links — July 10 2015

Introducing eWall, a fascinating way to connect memories to places using a digital “landing pad”. The wall, which is accessible […]


Digital Asset Management Links — July 03 2015

Reach into your brand history to engage customers. Sharing memories and providing access to visual memories is a great way […]


What DAM system users have to say

“The self-serve aspect is huge in freeing up human power. Also extremely helpful is the ability to set expiration dates aligned with our contractual usage rights. We also have an automated email notification going out to anyone who has downloaded an expiring image, alerting him or her to discontinue use.”

- Beauty Retailer

“We have 19 global offices and over 600 staff that I need to potentially share photos with. Using the DAM system makes it seem like we’re much closer to our colleagues around the world and the program on the ground level. When sponsors or employees find out they can send a link and see what they need to see, it’s makes everyone’s job eight million times easier.”

- Higher Education

About Digital Asset

Who? Digital Asset is supported by Widen, a marketing technology company that provides digital asset management systems and services. The content developers come from journalism, marketing, product management, and event management backgrounds. So, yeah, we work for Widen but this site is all about resources, news and community to help those who are learning about digital asset management.

What? Resources, news, and community for those seeking a single hub for digital asset management education and community resources. Plus advice. We know you need a digital asset management system and we want you to find a solution that works for you. Seriously, life is too short to be emailing back and forth about file requests and recreating lost assets.

Eventually, we’ll turn the site into a place for people who administer and use DAM systems and want to connect with a community. We’ll post jobs and cover more topics for experienced DAMsters.

Why? We thought that people looking at DAM systems and people already admining DAM systems needed a place to find resources and community without a sales pitch. There is a lot of information out there about digital asset management but no one place for people to do the virtual handshake, engage with each other and share knowledge. This site is for you to engage with each other and learn more about DAM!

Where? Widen is based in Madison, Wisconsin with customers, consultants, and partners around the world. Content contributors to this site hail from North America, specifically Wisconsin and Alberta, Canada.

When? We’re here when you need us. Contact us via the site or jump over to Twitter, where we hang out a lot.

What else would you like to see added to this site? Let us know.