At a Glance

Deep Dive

This area is, as its name suggests, for those who are looking to get a little deeper into their research on digital asset management. While we’d still encourage you to explore the rest of the site, we’ve used this page to aggregate content that’s most relevant to IT professionals like you.

First, there are some white papers we recommend you take a look at. They deal with issues that especially important to you and your team, who make sure that your organization’s systems are firing on all cylinders..

Why DAM Should Be Your First Technology Investment for 2011 from Widen Enterprises
The exponential growth in digital content has created bottlenecks and inefficiencies in managing this content and difficulties in measuring campaign performance and maintaining brand consistency. DAM technology can overcome these problems by automating the process of ingesting, archiving, searching, managing, repurposing, sharing and publishing content in a seamless and collaborative environment. Learn how DAM adopters achieve substantial return on investment including reducing time to market, improving the performance of marketing campaigns, reducing marketing costs and improving brand consistency.

Best Practices for Metadata in DAM Systems from Widen Enterprises
DAM systems rely upon metadata (descriptive information) to direct users to the specific assets they are seeking. The key to fast and thorough identification of digital assets that fit a particular requirement is implementing best practices within your organization that ensure the right metadata is attached to every asset that enables the asset to be appropriately called up in search results. This white paper will provide an overview of the role of metadata in a DAM system and prescribe best practices that will improve your marketing effort by enabling users to quickly find the content they need to build lasting relationships with customers.

Of course, we know some of your colleagues might be a little less concerned with how it works, and more concerned with whether a DAM system is a worthwhile investment. Or maybe the designers want to know more about how they’’d work with a DAM system in place. Before the next time you talk DAM with them, take a look at this white paper:

I know what you didn't do last summer and other reason to invest in digital asset management systems by John Horodyski of dameducation.com, Lee Stadler and Nicolás Jiménez
In today's media environment, any marketing worth doing is multichannel marketing. The fact that consumers are connected on dozens of social networks, paying for TV subscriptions that get them more content than they can ever watch, and using keyword news feeds to get their information from sources in cities they've never even heard of—well, all that means is that, if you want to reach them, you need to be in all those places, too. To the consumer, it's one picture, one video clip, one slide show, one Web site, one catalog. That is to say: one brand.

For access to other useful white papers, click here.

There are plenty of people out there blogging about digital asset management. We’ve put together a few poignant posts to get you started:

Get DAM Software Now to be Ready for Big Jumps in Online Traffic
Monday, June 27, 2011 by Craig Bollig

Does Your Company Need DAM Software?
Friday, May 13, 2011 by Widen Enterprises

Our resources section has some great tools for figuring out whether a DAM system is right for you and, if so, how to go about choosing one.

ROI Calculator - Use this to make sure you’re not going to put more into DAM than you get out of it. For the right organization, DAM can be a saver of time and money—but it’s not for everyone.

Authoring an RFP - Draw from this guide when put your RFP together to make sure you’re requesting all the right information.

Finally, try test drive a DAM system for yourself before you make a final decision. Click here for two different ways to get behind the wheel
of DAM software.