Digital Asset Management Links — May 19, 2017

Digital asset management links May 19, 2017

Entries from the The 2017 Stackie Awards – image via chiefmartech.com

Have you ever wondered about the taxonomy of a taco? Probably not, but marketing librarian Jennifer Crawford definitely has. This is a fun read about how one can use taxonomy or ontology to classify a taco. While it’s a fun read, it also contains some valuable lessons for all the taxonomists out there. TaxoDiary

The 2017 Stackies & Hackies Awards took place at the MarTech conference in San Francisco. This is an award that goes out to the marketer or company that has made the best use of their marketing technology stack. There were over 70 entries into the contest and nine winners were announced. Read this article to see all of the entries and winners. – chiefmartec

Can you convey the importance of DAM in 20 to 30 seconds? If not, you may need to work on your DAM elevator speech! Here are some really insightful tips and an exercise that can help you craft a perfect elevator pitch for DAM. – CMSWire

Did you attend Henry Stewart DAM NY 2017? If you haven’t heard of it, it’s one of the world’s largest conferences dedicated to DAM, so we definitely recommend attending. If you didn’t have a chance to attend this year, you can check out a presentation from DAM champ Douglas Hegley titled “Digital Transformation in the Nonprofit Sector.” – SlideShare

You should have a plan for how to manage your DAM environment and the changes that will take place within it. This is a great read about how to manage the DAM environment and all of the challenges that come along with it at your organization. It goes over how to manage changes within your organization with DAM and changes within the DAM industry itself. It has a lot of insight on how to make sure the value of DAM is continually communicated regardless of the changing environment. – LinkedIn

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