Streamline the Creative Process With Creative Asset Management

If you work in a creative profession, you likely have a passion for the creative process…finding new ways to solve problems or communicate ideas. But whether you’re a photographer, graphic designer, illustrator, web designer, videographer, copywriter or another type of creative, your time might be increasingly dominated by the rote mechanics of creative work. Tasks like getting artwork, design files, or content to people for review or approval; keeping track of digital file versions and changes; or manually reformatting files. And without dependable creative asset management in place, this process can be unpleasant, to say the least.

Thankfully, a well-crafted DAM tool can help free up your time, so you can do what you do best: CREATE!

What is creative asset management?

Creative asset management is the organization and distribution of creative assets from a central content hub. Digital asset management (DAM) software facilitates creative asset management, by providing functionality and tools to streamline creative workflows.

How creative asset management can help your team

A robust DAM system allows users to:

  • Facilitate quick searching and sharing of digital assets
  • Repurpose digital assets across multiple channels seamlessly
  • Track important rights and usage information for individual files
  • Streamline the review process by easily sharing approvals and comments

Leveraging the DAM functionality outlined above to manage creative assets can help your team work better, together. For example, it can enhance your ability to create digital assets by giving users instant access to existing artwork, past marketing campaigns, video or photo outtakes, and more. It can also expedite the review and approval of digital assets through multiple levels of user access.

In this video, a creative user from Life Fitness talks about how DAM software improved her workflow, and what it would be like work without a central repository from which to manage, share, and analyze all of their digital assets:

In our increasingly digital world, the pace of creative production is only getting faster. Investing in DAM software now will help you make the most of your time, the assets you already have, and those you will create in the future.

Benefits of digital asset management for designers

There are additional DAM features that are especially valuable for designers. These creatives can use DAM to:

  • Store design files in one accessible, central location
  • Repurpose creative assets on-the-fly in a variety of formats, sizes, and dimensions
  • Control color space conversions
  • Track all versions of every creative asset
  • Make brand guidelines easily available, to help ensure brand consistency across all touchpoints

Digital asset management and your brand strategy

Beyond the brand guidelines mentioned above, DAM software can play a huge role in the success of an organization’s brand strategy. It helps ensure consistent messaging by limiting access to only the most current, on-brand creative assets. And DAM makes it possible to launch several projects, on multiple platforms (print, web, social) in a cohesive, well-packaged way. Further, DAM content analytics can help you to monitor how your brand’s creative assets are  performing at specific touchpoints.

Manage your creative assets with DAM

DAM software is designed to help you meet your creative deadlines with heightened productivity and streamlined collaboration. And it helps creative teams get the right content to the right people. In other words, using DAM software to manage your creative assets can improve the way your team works…and ultimately, the quality of your work.


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