Persona White Paper

persona white paper

The marketing technology landscape is a crowded place. As companies and organizations look for the best tools to support marketing efforts in a new, digital, data-driven world, making informed decisions is key.

If you are looking at digital asset management (DAM) systems, customized persona-based scenarios are a way to make sure you find a system that meets your needs. Scenarios are especially helpful during vendor demos.

This resource is intended to help you develop persona-based scenarios, a key part of the request for demo (RFD).

Please share a little bit of information and get access to our Persona-based scenario white paper.