Integrations: DAM & WordPress
Integrations are a hot topic for everyone in digital asset management (DAM) – users, buyers, vendors, and developers. In particular, integrations with content management systems (CMS) like WordPress are extremely popular because they allow marketers and content creators to save time and improve their workflows, freeing up time to make even more content.
This article outlines how a DAM system can integrate with WordPress, one of the most popular CMS’s available. So popular that nearly 16 million websites around the world are powered by WordPress (source).
First, a quick overview of the basics of integrations.
What is an integration?
An integration between a DAM system and another application allows the two to work together. The way this works is through an application programming interface, or API. The API is what allows applications to communicate or interact with each other. For more information on the technical side of APIs, read this article.
DAM integrations are used across a lot of different applications. Customer relationship management software like Salesforce, project management programs such as Basecamp, and social media publishing platforms like Hootsuite are all examples of software that DAM systems integrate with. By linking systems, integrations save time and make assets easily available. They can also encourage adoption – if a DAM system integrates with systems that are already in place, it’s more likely to be used.
DAM and WordPress Integration
All web designers, creatives, and anyone else working in WordPress knows that it’s a huge waste of time if you’re working on a blog post or website and you have to leave WordPress, find the images or media you need, and drag them into WordPress. An integration between WordPress and a DAM system can eliminate this. The idea is to directly search for assets in your DAM system via WordPress. Some systems also offer the functionality to resize or edit assets before publishing on a WordPress site.
An important note: How integrations work on the backend and for users is specific to each vendor. With a popular system like WordPress, some DAM vendors may offer an integration “out of the box,” which is as easy as clicking a button to turn on. Others might provide custom work or refer you to a third party. When you are evaluating DAM systems, it’s important to know what kind of integrations you want so you can ask early on in the process.
Embed codes technically are not integrations, but are a DAM/Wordpress connection that can provide a lot of value to your website. Using an embed code means that instead of downloading and uploading a file, or retrieving an asset from your DAM via an integration, you embed it from the DAM system.
The benefits are numerous. First, when you use an embed code from your DAM system on your website and then update the asset in the DAM system, it will automatically be updated on the external site. Additionally, a good DAM system should provide you with insights or analytics on the assets you embed. Insights provide a vast amount of helpful information for your assets such as:
- Where your assets are being published or used
- How your assets are performing – how many downloads a whitepaper received or how many views your video received
- How many people watched your video and whether or not they watched the whole thing (and the time they stopped watching)
These insights can help in a number of ways. If you know where your assets are being published this is helpful for knowing whether or not it’s appropriate or legal for users to be publishing these assets in these locations. Additionally, knowing other places where your assets are published can help you link to other sources within the blog post or web page you’re creating.
Furthermore, if you can view information about how your assets are performing this can help you be sure that you are creating the right kind of content. And if you aren’t, it can help with the planning of future content that can be better suited for your audience.
If you are using WordPress and a DAM system, an integration between the two is a must. If you want to find out more about integrations, read this article. You can also see a comprehensive list of all the types of DAM integrations here. And just remember: a DAM solution isn’t just a place to manage your images, videos, and creative files, it’s a central part of your digital ecosystem. Make sure your DAM works for you!