Five tips to identify business goals for DAM

If it feels it feels like every post or page on this site stresses the importance of internal assessment, workflow evaluation, or developing a list of requirements in your DAM journey, it’s because they probably do. We can’t say it enough: You have to know what your digital management challenges are to select a DAM solution that will meet your needs.

Otherwise, you are shooting blindly. Having a detailed understanding of users, required features, and business goals will give you more meaningful interactions with providers and a richer demo experience.

Here is an analogy. Purchasing a DAM system or entering into a contract for DAM services is akin to a long-term relationship. And when you enter a relationship, you typically do it with someone you know, someone you have talked to, who understands what your needs are and can meet the important ones.

The idea of sending someone a checklist of generic questions, comparing a couple responses, and choosing a long-term partner might horrify you. Yet that is exactly what people are doing when they evaluate DAM providers based on requests for proposal or information (RFP’s and RPI’s).

That’s why from the very beginning we want to emphasize that you take care of the basics, like identifying your business goals for DAM.

Here are five concrete ways to determine your business goals for DAM:

  1. Ask what problem(s) do you need to solve with a DAM system?
  2. List what kind of digital assets you have, where are they now, who has access today, and who should have access.
  3. Talk to your users and understand what they want and need, and where there are challenges in their daily work.
  4. Map current workflow to identify problem areas.
  5. Work with your decision-making team to divide your list of requirements into “must haves” and “nice-to-haves.” Your team may include a project manager, marketing and creative team sponsor, IT librarian or archivist, and the administrator if he or she has been identified.

Make sure to identify your strong points in digital asset management so you can leverage those while implementing or onboarding a new system. We also recommend that you think about how DAM fits with the other tools and technologies you’re using every day. Many systems access shared data, and there are usually workgroups who access digital assets already. Take note if they are currently using project management or proofing software, for example.

Have you had luck or are you struggling to determine business goals for a DAM system? Let us know in the comments.

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