Digital Asset Management Links — September 4 2015

Digital asset management links September 4, 2015

NASA logo manual. Artwork by Hamish Smyth & Jesse Reed from http://www.wired.com/2015/09/nasa-graphics-standards-manual/

Last week I posted about images and the emotions they elicit. This article is a fascinating long read about the development and drama behind the original NASA logo, aka “the worm”. – Wired

Almost all organizations need digital asset management (DAM), but billion-dollar businesses lead the way in using DAM systems. Is it because companies making that much revenue are dealing with bigger asset collections or the ROI is more apparent? Leave your thoughts in the comments. – Computer Business Review

A perfect example of why companies of all sizes need DAM — “most companies are failing to take an integrated approach to marketing”. Integrated marketing requires managing what can become a large collection of brand assets for multiple platforms like websites, blogs, emails, and social media. The perfect place of all those assets? A DAM system! – Econsultancy

Data is a big trend in marketing right now. Rightfully so, since the right data can provide insights into potential customers and ultimately help increase revenue. DaaS, or data-as-a-service, is a new option for getting the right data and determining how to use it. – Business 2 Community

The Internet Archive is a great example of how and why having digital records is important. The project also logs physical items and provides tips for digitizing your personal collection. Tips are available at the wiki “Digitize the Planet”. – Popular Science

Washington University in St. Louis has amassed an archive of physical and digital material related to the 2014 Ferguson killing and resulting social upheaval. The University hopes that the collection will lead conversations around difficult topics like race and equality. – Student Life

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