Digital Asset Management Links — September 18 2015


A couple weeks ago we posted about the story behind the NASA “worm logo”. The full NASA graphics manual has been released, and it’s worth a study for every brand manager out there. Image from “Vintage NASA graphics manual is a design nerd’s dream come true” in Chron.


Some contradicting predictions on enterprise asset management (EMA) and media asset management (MAM), which are as you can imagine almost the same thing. The enterprise in EMA refers to corporations, banking and financial institutions, and the energy industry. MAM started in the video industry and MAM systems are still usually optimised for organizations using lots of video, like a TV station. Despite their (sometimes overlapping) differences, both refer to systems that do the same thing: centralize, organize, and make assets accessible. In these two articles you’ll see references saying that EMA is on the way up, and other saying MAM is meaningless. – Future Marketing Insights and TV Newscheck

Following a seven-year, $200 million dollar project, digital archivists in the Netherlands are wondering if it was worth it. How many hours of old newscasts do people need? –Fast Company

Drama at the John F. Kennedy Library Foundation! A change of CEO spurred a round of resignations, including director Tom Putnam. The foundation, which maintains physical and digital collections dedicated to the Kennedy family, is concerned about losing some of their top archival talent. – WBUR

Esquire magazine celebrates 1,000 issues and launches a paid digital archive as part of the festivities. The archive contains the last 999 issues, including stories from F. Scott Fitzgerald. – Ad Week

Data is a popular word, but gathering, analyzing, and using data is not easy. Ten tips from experts on how to use data to boost marketing. Personal fav? Mine is “Marketers need a data strategy”. – The Guardian

Detroit has seen some hard times. Part of the cities bounce-back includes a thriving design scene, marked by a growing Detroit Design Festival, held this year September 22 and 26 and featuring design professionals from around the world. – Metro Times

Where next?

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