Digital Asset Management Links — October 23, 2015

 

Digital asset management links October 23, 2015

We don’t have this.

It wouldn’t be right not to mention Back the Future, since yesterday was October 21, 2015, the day in the (once) distant future that Marty McFly zapped into. Much was made of the fact that we don’t have a lot of technology seen in the film, like hoverboards, shoes that tie themselves, and of course, time machine cars. We do have some of the futuristic marketing tools, though, like 3D billboards and wearable technology. – Campaign

Of course sales teams need digital asset management (DAM)! It’s nice to see this article outlining key messages to keep in mind if you are thinking about a DAM system, like hire for the position, have a strategy, and don’t underestimate metadata. – Business 2 Community

With the winter holidays right around the corner, retailers are eager to connect with customers online – after all, shopping and buying via mobile phone is becoming increasingly popular. – Direct Marketing News

In order of offer a seamless experience across devices and reach those holiday shoppers, connect marketing and IT, and use content across platforms. The Drum

The Grateful Dead just received an award…and not for what you would expect. The band received the first ever Internet Hero award from the Internet Archive. The award honors their commitment to allowing fans to record and share their live performances. As a result, the Internet Archive now houses over 2,000 of their live shows. – ZDNet

A hidden graphic design museum in New York contains an amazing collection great design and cultural artwork. – Curbed

Where next?

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