Digital Asset Management Links — March 2019

Marketing technology links for March 2019

How healthy is your DAM relationship?  If there’s room for improvement, you may benefit from the advice in this article by John Horodyski. Afterall, he says, relationships take work and DAM is no exception. – CMSWire

How do you build a successful a taxonomy? Master taxonomist Heather Hedden outlines the main steps she takes in developing taxonomies. – The Accidental Taxonomist

Taxonomies can be an extremely effective tool for searching. In another outstanding article from Heather Hedden, she explains how taxonomies and traditional search can be used in combination for improved results and an enhanced user experience. – Technology Transfer

Real Story Group reviews their 2018 technology forecast. Looking back on the events of last year, most of their predictions were on target. See what they got right…and wrong. – Real Story Group

When done right, agile digital marketing can improve business outcomes. This article outlines four steps for building fluid digital marketing strategies that can help teams respond and react to customer needs, in real time. – Forbes

Here’s a primer on content experience, including key components, best practices, and how it differs from content marketing. – MarTech Advisor

Looking for a research strategy to support successful DAM migration? Carlos Acevedo from the Jewish Museum shares how his team approached research by asking Who? What? and How? – LinkedIn

Where next?

Read the previous post: «

Read the next post: