Digital Asset Management Links — March 18, 2016

Digital asset management links March 18, 2016

Check out this fascinating article about how aviation archives are being viewed as a revenue stream. Aviation Week & Space Technology, a Penton publication, have partnered with airplane production giant The Boeing Company to create a digital archive celebrating the magazine’s 100 year anniversary. The archive is free to site visitors through the end of March and then will be accessible by subscription. The organization is pursuing other ways to leverage the collection and the most interesting one is that they recognize the value of the archives when it comes to content marketing. – Folio:

Storytelling has evolved in the digital age, when people can search and re-use content endlessly. Read about how delivery and consumption have changed and what that means for storytellers. Bonus: A shout-out to digital asset management (DAM) for making content accessible. – Content Standard

Just like storytelling, marketing has changed in the digital era – and will continue to change. To keep up, marketers have to change too. Here are four essential mind shifts required to succeed. – Forbes

You combed your archives and re-purposed some great content – now you need to get it in front of fresh eyes. Tips for reaching new audiences with a “proactive content promotion strategy.” – Content Marketing Institute

The best creative strategies integration emotion and information. How to use data to inform design. – Marketing Land

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