Digital Asset Management Links — June 9, 2017

The MarTech mall created by Tony Byrne, founder of Real Story Group. Image via

DAM News is assembling a repository of DAM-related API documentation. The website is intended for vendors to share information about their DAM API. This site will be a library of DAM system API education for the DAM community, not just vendors trying to sell products. We <3 DAM education, so we encourage you to go and check it out.  – DAM News

The martech stack gets redefined. Tony Byrne, founder of Real Story Group, decided it was time to reorganize the stack into a mall. He thought that the stack did a good job at showing hierarchy, task, and data flows, but it didn’t do such a great job at indicating the centrality of the different toolsets. – chiefmartec

Museums are calling for IIIF support in DAM systems. IIIF, or International Image Interoperability Framework, is a standard method for requesting digital image derivatives. This framework is designed to support the users of museums’ DAM systems and the wide range of interactivity and public engagement that they need. More than 30 museums and similar organizations around the globe are calling for this, so DAM vendors should pay attention. – IIIF

Speaking of museums, the National Portrait Gallery is working to digitize its 2,500 pieces of art. They’ve recently overhauled their IT environment to more effectively manage the process. Before this, they would load the pictures onto a hard drive and send it to a third party for them to upload to their DAM system. Now, they have an in-house team (yay!) managing the process and giving the public greater access to the artwork. – Which-50

DAM is starting to get the attention it deserves. This a great article about how DAM is no longer just a “nice to have,” but a necessity, even if you’re not a media firm or ad agency. DAM should be on your radar regardless of your industry if you’re creating rich and compelling content for your customers. – Perficient

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