Digital Asset Management Links — June 3, 2016

Digital asset management (DAM) for marketing, creatives

Why digital asset management (DAM) is central to digital marketing operations – a trend reflected in the growing interest in purchasing systems. Justin Stayrook explains the importance of implementation and why you should get a DAM early in your technology transformation. – CMSWire

DAM provider Widen (also the supporter of this site) launched Quick Insights, asset-level statistics that provide info on views, downloads, and more – including average video play times. – MarketWired

How creatives can save time with a DAM. Freelancers and internal artists can work more quickly when media is easy to find. Bonus points to Skyword for using a DAM good pun in the article as well. – ContentStandard

The Content Marketing Institute (CMI) and it’s flagship event Content Marketing World have been purchased by London based B2B event company UBM for $17.6 million dollars. Will be interesting to see how the organization and event evolve after the change. – Crain’s Cleveland Business

Marketing automation won’t magically fix all your problems, as explained by Judy Shapiro. We agree, and recommend knowing your users, doing proper evaluation of options, and having a dedicated administrator for marketing technology purchases, like DAM. – AdAge

You must read the annual state of the web address by Mary Meeker. It’s a comprehensive look at internet use, access, trends, and more across the world. – Business Insider

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