Digital Asset Management Links — July 14, 2017

Digital asset management links July 14, 2017

Photo by: Andrew Pons via Unsplash

More than half of content marketers don’t have a documented content strategy. This is the finding of a recent survey done by the Content Marketing Institute. The survey found that content marketers see their content as valuable, but don’t necessarily have a strategy for managing the content through its lifecycle.  – CMSWire

Your marketing department needs a digital librarian. You may already know this, but we won’t stop stressing it. Digital librarians are critical to any organization that needs to manage content. This may be something you want to forward to your Marketing Manager. – MarketingDaily

Here are five best practices for managing content. Managing content is becoming so important now that marketers are creating more and more of it. First, you’ll need a DAM system to manage all of that content. But the work doesn’t stop there. Read this article to see what steps you need to take after you implement the software. – MarketingProfs

A DAM system will never solve all of your problems. I know. It’s shocking to hear us say that. However, the system can’t solve all of your content problems on its own. There needs to be people and processes in place to help along the journey. Ralph Windsor, editor of DAM News, gives a critical view of the DAM industry and the problems that users are facing. It’s a really in-depth and interesting read. – Digital Asset Management News

10 things on the 10th from Mod Librarian. We love this list that librarian Tracy Wolfe puts together every month. July’s list includes the UCSB library of wax cylinder recordings and a taxonomy of hipster coffee shop names. – Mod Librarian

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