Digital Asset Management Links — February 19, 2016

Digital asset management links February 19, 2016

An overview of getting started with digital asset management (DAM), including doing research, building business cases, and a personal favorite around here – “define DAM needs.” – ITProPortal

Brooklyn Public Library has selected a professional DAM system for historical photos and marketing materials. Cool multi-purpose use for a system owned by a non-profit. – EIN News

Marketing research company Technavio released a report about the projected growth of the mobile content management market – they expect it to be worth over $5 billion by 2020.  That number includes management of what are currently paper-based resources, so it’s not just rich media. It does point to the larger trend towards mobile use. – Business Wire

Meanwhile, B2B marketers are struggling with digital engagement. Specifically, “social, mobile and display channels available to B2B marketers are still being overlooked” according to Forrester Consulting. – The Drum

Great podcast about marketing to the large Latino populations in the United States and how having Latino marketing staff is a way to improve communications. – WITF

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