Digital Asset Management Links — December 25, 2015

Digital asset management links December 25, 2015

DAM Links are late this week due to the Christmas holiday in the United States last Friday. Here are a few snippets to ease you into another holiday week, with New Years just ahead.

This article was published in early December but it just came to our attention and it’s too good not to mention. Get ready for it – file naming conventions! This concise guide was created to teach undergraduate students how to organize research files and it applicable to working professionals in all fields. – Purdue Libraries

The Association of National Advertisers declared ‘content marketing’ the 2015 Marketing Word of the Year. The popular term edged out other common 2015 phrases like transparency and storytelling to take the top spot. – The Drum

We’ve reported on the struggle to make sense of the crowded marketing technology scene before, and this list of top marketing technology articles in 2015 reinforces that the challenge to find the right tools was a popular topic for many. – Marketing Land

Will 2015 bring a marketing revolution? Giovanni Rodriguez says yes, and the big change will occur when marketers learn to use data appropriately to humanize engagements, not just make them more automated. – Forbes

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