Digital Asset Management Links — August 7 2015

Marketers recognize the importance of visual media, but most are failing to “aggregate, organize and manage” digital assets well enough to share with internal and external teams. You know where I’m going with this, right? Get a digital asset management system!! – Virtual-Strategy Magazine

Inspired to create or commission more visual content? Here’s a primer in visual storytelling. Make an impact with your images. – Content Marketing Institute

Fantastic interview with graphic designer Ryan Rumbolt, an expert at the “explainer video”. Read his thoughts on what makes a good video, the future of animation, and why you should skip the whiteboard video. And check out some of his work below! – Visual News

Planet Under Pressure from Moth on Vimeo.

A Japanese non-profit organization has taken on the task of creating a digital archive of documents related to the 2011 Fukushima power plant disaster. The project allows Japanese citizens access to documents detailing clean-up efforts and policies. – Japan Times

It’s estimated that by 2017, marketers will spend around $26 billion dollars on marketing technology (Martech). That’s a lot of money — and there are a lot of technology options to consider. Where can you get a real recommendation in a time when paid reviews and endorsements are common? – Business 2 Community

More on martech! Early adopters are key to the success of a tech product, so how do you reach them? Address pain points and the competitive advantage your product offers. – Marketing Land

Where next?

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