Digital Asset Management Links – March 20, 2015

Henry Stewart DAM NY conferenceToday is the last day for early bird registration at the Henry Stewart DAM New York conference.

The 2015 theme for the annual meeting is “The Art and Practice of Managing Digital Media,” and takes place on May 7 & 8, 2015. Read more about Henry Stewart DAM events is this week’s article “The many benefits of attending a DAM conference.” DAM conferences have something to offer everyone who works with digital assets.- Henry Stewart DAM NY

This week marketing technology dominated the news in our neck of the woods, starting with a call to chief marketing officers (CMOs) to understand the complexities of the MarTech environment. With so many digital options, choosing the right solutions is vital to driving business aims. – Allvoices

Luckily, in a field of over 3,000 vendors, there are resources out there to help you get a handle on marketing technology. Silicon Valley reporter Tom Kaneshige offers up a few of his favorites. – CIO

Speaking of thousands of vendors in a crowded marketplace, how do you find the tech solutions that work best for you, while keeping the customer at the center of the decision and system integration process? In the digital asset management world, it all comes down to knowing the needs of your users.- CMSWire

As you digitize, integrate and automate, don’t fall for these five modern perils of marketing. The author of this article offers a handful of things to avoid — with failing to connect and engage with people being at the top of the list. In other words, make sure your marketing efforts aren’t a one-way street. – Business2community

A light at the end of the tunnel! An in-depth read on “dimensional marketing” in 2015. As they describe it, dimensional marketing covers four areas: customer engagement, connectivity, information and next-generation technology.  – Deloitte University Press

The University of Northern Iowa is leading a project to archive 20th century images from around the state. The grassroots project started in a communications classroom with students reaching out to family members for 20th century images. To date, the students have collected and digitized over 2,500 images.– RadioIowa

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