Digital Asset Management Links – March 6, 2015

Bridge at dusk

If you are using a digital asset management (DAM) system, are you also using integrations? John Horodyski argues that connecting your DAM to other systems helps provide better service, lower costs, and more flexibility. (Shameless self-promotion: We published an article about digital asset management integrations last week) – CMSWire

Fabulous article in this month’s issue of Canvas about the link between digital and print publishing. Good news for all of us who love beautiful print and design. – Issuu

A digital asset management system with analytics can provide marketing feedback in a new landscape. Knowing how assets perform provides immediate data to inform agile campaigns… – Fourth Source

…And is vital in what is being called marketing’s “New Golden Age.” Science drives the new age with data providing insight into audiences, markets, and engagement. – McKinsey & Company

The volume, scope, and importance of digital assets is changing, evidenced by the growing digital asset management sector. The trend is predicted to continue with a 20.5% increase the DAM business by 2019. – WhaTech

Coming up again and again is the concept of digital asset rights and usage. This week, tips for the digital rights management (DRM) plan you should have. – Marketing Land

Wisco shoutout to a promotional products company publishing a resource on digital asset management! As a company regularly on the receiving end of logos, imagery, and brand digital assets they’re telling you: manage your assets. – 4imprint

With the increase in user-generated content and company culture sharing on social media, here are 16 great tips to taking better marketing photos with your smartphone camera. – Widen

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