Digital Asset Management Links – Jan 30, 2015

Whether you have a group of creators or are a one-person outfit, this post offers up great information about how to structure your content marketing team. Bonus hand drawn cartoon people will make you feel good about each role. – Ann Handley

If your digital copyright policy includes “hoping everyone will use things” the right way, you are headed for trouble. It’s time to look into digital right management (DRM), something a digital asset management system can support in a major way. – CMSWire

Perhaps the lack of DRM standards shouldn’t be surprising, since the security of digital assets is not high on most people’s lists. Email and FTP uploads might be easy, but they aren’t secure. – FierceContentManagement

Are you using videos on your product pages? If not, you should be. A short, sharable “explainer video” can deliver a boost to your average order volume. – ReelSEO

One big recommendation for content this year is storytelling. Creating content that tells a story or enabling user-generated content from your audiences connects people to products and ideas. One way to do that is the infamous selfie. Whether you love it or you hate it, it builds engagement. – Skyword

On July 1st of this year, the Zoological Survey of India (ZSI) will finish up a three-year project to digitize documents dating back hundreds of years. More than four million specimens will be available on the ZSI website. – The Times of India

The North Carolina Digital Heritage Center received a grant to expand their digital library archives, making historic documents, yearbooks, photos, and videos into digital assets so they are more easily available to researchers. Further proof of the trend that digital asset management isn’t just for businesses. – The Daily Tar Heel

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