Digital Asset Management Links — April 24, 2015

 Content Marketing Makeover by Widen Digital Asset Management

It’s time to tidy up your content marketing with a digital asset management (DAM) system. Learn how good management of your brand and marketing assets can help you save time and make more money. Bonus: It comes with a great infographic. – Widen

If you are currently looking for a DAM system, Real Story Analyst Theresa Regli has some great advice. To avoid disappointment, have a realistic expectations for adoption and understand the problem you are trying to solve through a digital asset management system. – TechTarget

Good content marketing advice for B2B marketers, who are often struggling without documented policies or a clear plan to provide a content across platforms. A quick tip: “Carefully constructed, consistent” messages will come out on top. – Content Standard

For those marketing directly to customers, Forrester released a new report warning that the variety in options and media is leads people to make less rational purchasing decisions. The solution is to personal, one-to-moment branding and becoming an “anchor brand”. – CMO

Speaking of one-to-moment branding, higher education institutions are invested in experiential marketing campaigns to engage potential students. The future is in personalized recruitment techniques and a mix of social media and mailed materials. – Inside Higher Ed

Improve your marketing skills from the comfort of your own computer with this list of the “11 Best Online Marketing Training Materials.” – Business 2 Community

Graphic designer Betty Willis, who created the iconic “Welcome to Fabulous Las Vegas” sign in 1959, has passed away at the age of 91. – Time

The Supreme Court of Canada recently opened digital access to all historical decisions since 1876. The archives were previously only accessible in hard copy or paid digital access. – National Post

Where next?

Read the previous post: «

Read the next post: »