Can All Industries Benefit From a DAM System?
More and more brands rely on digital assets to help them deliver meaningful, connected customer experiences. They know that their images, videos, audio files, and other content help them to establish trust, expertise, and recognition with valuable consumers. However, they also know that with these benefits come challenges. As content libraries and the teams that rely on them grow, organizations often struggle to stay organized, efficient, and on brand.
To combat challenges like these, companies of all shape, size, and industry are adopting digital asset management (DAM) solutions. While any vertical can benefit from a DAM system, today we’ll discuss how the following industries can use a DAM system to overcome common challenges:
- Consumer goods
Let’s get started!
Consumer goods companies tend to have large collections of digital assets and globally dispersed teams. This makes it challenging for them to control for brand consistency and to monitor how collaborators use their brand in communications and marketing efforts. It also makes access tough. With unorganized storage solutions and different time zones, it’s nearly impossible to get teams and partners around the world the digital assets they need when they need them.
A DAM solution allows companies that are struggling with these challenges to establish a central source of truth for their digital assets. Content users no longer need to dig through messy folder structures on shared drives or file-sharing tools. And, on the flip side, brands don’t need to worry that local and international partners, teams, vendors, and other collaborators are using the wrong digital assets. Through capabilities like version control, asset expiration and user permissions, organizations can take back control of their brand, while empowering users to find the assets they need on their own via self-service, on-demand access.
Most people aren’t willing to buy a product online without seeing what it looks like and understanding how it works. As a result, retailers rely heavily on images, videos, collateral, and other digital assets to communicate with buyers and establish trust. But to do this, many retailers need to first curate these digital assets from various vendors and platforms. And, even after wrangling thousands of assets, they must juggle ever-changing product catalogs and promotions across multiple channels and teams. Even for the most advanced of organizations, this is no easy feat.
A DAM system helps retailers of all size and category organize, search, access, and easily share assets. Through advanced taxonomy, metadata and search capabilities, retailers can build hierarchies and tagging systems that keep their digital assets organized and searchable. This saves retailers an immense amount of resources and time, increasing their speed to market. Plus, depending on the DAM vendor, many systems can also integrate with other common retailer technologies, like product information management (PIM) and marketing resource management (MRM) systems. Integrations like these allow organizations to be more efficient and accurate by sharing and syncing their assets, data, and processes across teams and their go-to tools.
Like all other organizations, nonprofits need to tell their story. They often rely on digital assets to do so, leveraging the power of sight, sound, and motion to build emotional connections and inspire donor, press, and volunteer support. However, nonprofits typically have an added challenge. They must accomplish all of this on a tighter budget and with greater efficiency than most.
Many nonprofits turn to DAM solutions to maximize resources on a limited budget and drive greater efficiency and productivity from their teams and content. Although a DAM system requires an upfront investment, it can improve an organization’s ROI in many ways. For example, DAM systems reduce time spent searching for, organizing, and sharing assets. Also, DAM systems have robust data analytics that help organizations understand which content and asset collections perform. In turn, organizations can make better decisions about where to allocate budgets and resources. Rather than relying on gut instinct or anecdotal data, companies can repurpose, retire, update or emulate content based on hard data.
It’s common for colleges and universities to have huge volumes of digital assets ranging from school logos to seals, department-specific videos, athletic team photos, print collateral, recruiting presentations, and much more. And for many educational institutions, the sheer quantity of content is multiplied across extension schools, campuses, and departments. As a result, many schools rely on the same stale digital assets to avoid digging up fresh alternatives across file cabinets, emails, hard drives, file-sharing solutions, and more.
A DAM system helps educational institutions centralize their digital assets and service all of their different department needs. By housing all digital assets in a single, secure location, everyone throughout a school or school system knows where to go to find the digital assets they need. And, because a DAM system supports the entire content lifecycle, organizations can easily archive old assets, which reduces clutter and storage costs. And, when they release new assets, they can spotlight them in the system for users to see or group and share them with specific departments via share links or even custom microsites. No more passing around an external drive from desk to desk!
Regardless of industry, all organizations have challenges managing their content and brand. Therefore, when you’re evaluating if a DAM system is right for your organization, don’t get hung up on the industry you’re in. Instead, look at your organization’s unique challenges and priorities to understand if a DAM system can help solve your needs. Ready to take this step? Check out our before-you-DAM resources to get started. If you’re still curious about how other industries use DAM systems to solve their biggest challenges, check out what our DAM-champs community has to say!