Henry Stewart’s DAMNY recapped in tweets
We recently headed to New York City for Henry Stewart Events’ DAM NY, a gathering of vendors, industry experts, marketers and others looking to share and learn about digital asset management software, best practices and more. Turns out that some attendees were busy doing some thumb workouts, tweeting intensely to keep the Interwebs updated on the most valuable insights that were coming out of discussions at DAM NY. Here is a collection of some of our favorites: @TheresaRegli — Biggest crowd here ever, indeed: RT @damfoundation: #DAMNY big crowd at the event, about time @cmswire — Theresa Regli -technology alone ...Read More
Use photos and videos from your DAM system to boost brand engagement on Facebook
Brands are on a constant quest to figure out which marketing strategies work best on social media sites. Despite the fact that these platforms have cemented their place and importance in the marketing realm, the “book” on using them is still being written. In fact, the dynamic nature of social media seems to ensure that any discussion of best practices in social media becomes dated shortly after it ends. Still, various studies have provided insights into how social media should be wielded for marketing. Facebook in particular is the site that companies are most concerned with. It looks like a ...Read More
The future of rich media management is in the cloud
Unless you’ve taken up an “off-the-grid” lifestyle, cloud computing is probably a big part of your life. More and more, it seems like all of the systems we use regularly are headed into the cloud. Hosted applications are the way of the future (and, in many things, the present) largely because they make it possible for more people to benefit from lower hardware costs, more up-to-date systems and less risk of loss or damage to your data. There are very good reasons that explain why the cloud has become so popular for so many applications. Some of these reasons include: ...Read More
The importance of updating metadata used in DAM software
The benefits of DAM systems don’t stop at storage. Other benefits include centralized control given to administrators that can result in highly effective branding, more efficient localization of assets, and quick retrieval of assets. This last point in particular is a basic, vital function of any DAM system. If system users aren’t able to quickly find and retrieve assets made available to them, then the basic DAM system tenet of efficiency goes right out the window. However, no DAM system will automatically enable every user to immediately find the exact asset they are looking for. That may sound contradictory but, ...Read More
Save time and money with DAM software embed codes
Good systems for digital asset management (DAM) are truly designed with efficiency in mind. After all, workflow efficiency is one of the basic reasons for using digital asset management programs in the first place. Like other tools, DAM systems are meant to help their users accomplish more in a shorter amount of time. One of the ways a DAM system can help to increase efficiency and save money is with embed codes. When the DAM system generates embed codes, it provides you and your users a way to communicate more efficiently. Here’s how: Quick placement of marketing materials — Embed ...Read More
Widen introduces you to its tech support talent (VIDEO)
This was just too funny not to share. Widen just shared a video featuring what they claim is one of its “best and brightest in tech support.” Take a look at this new online promo video from the software-as-a-service digital asset management vendor: What would you want to see the beaver up to in Widen’s next video? Leave your ideas in the comment section – Widen might just run with it!Read More
Rise of the social enterprise – how DAM can boost the overall effectiveness of your social media efforts
Few buzz words are buzzier than “social” these days. In the context of marketing, we all know what it is and why it matters. What’s not so clear is how it works. And yet, your brand can’t afford to stay out of social media. Social tools give all brands, big and small, and unprecedented ability to engage with audiences meaningfully. They also afford your organization a means of encouraging word-of-mouth (i.e., “viral”) endorsements from fans and followers in ways that are inexpensive, measurable, and practically universally accessible. To get you started on the path of social media marketing success, we’ve ...Read More
Taking Repurposil helps you make new friends with a fraction of the effort
The benefits of the wonder drug known as “Repurposil” just keep on coming. Not only does it help with scattered asset syndrome, but it also helps you make friends more easily. It should come as no surprise, but when you have a higher level of repurposaciousness, there is a tendency to more quickly and easily adapt assets to social networks. This was a pleasant surprise for researchers who have been studying Repurposil because social media is known to play a vital role in modern day marketing. During their investigations, they discovered that Repurposil makes it easier to make more friends ...Read More
Are hosted DAM solutions really secure enough?
DEAR Dr. DAM: My name’s Carrie and I manage digital assets for a second-tier university in upstate New York. The good news is that our school has been growing for the past five years. The bad news is that I need to find a more cost-effective means of hosting our digital image library very soon. Actually, I really needed to find this solution yesterday so I truly have to make a decision about using some other type of hosting now! The marketing department has been using in-house servers for our huge collection of high resolution images since we first started ...Read More
Dear Dr. DAM: Help me find my missing digital assets!
DEAR Dr. DAM: I work in the marketing department of an upholstery and furniture company in Minneapolis. We have a good number of repeat customers but would love to expand into other cities and nearby states. A high profit margin in the previous year has made this much wanted expansion possible but we have run into an unexpected wall. We realized pretty quick that we desperately needed to improve our Internet marketing strategies, so we augmented our corporate image library by producing hundreds of digital assets. Most are high resolution images and high quality videos designed for online use. We ...Read More
