Who bears the risk when you use images you found online?
Have you ever run an ad, printed a flyer or built a Web page using images you found online? Where did they come from? If someone had claimed that you should have gotten permission to use the image, and didn’t, what would your response be? As this short, but worthwhile video explains, even a single photo’s use could require permission from a variety of different sources. Luckily, there are easy ways to shield yourself from the risk of using stock photos—namely paying for them through sites that have taken care of all that licensing stuff for you. Image rights explained ...Read More
Henry Stewart Events’ DAM LA is next week. Join us or follow our tweets for conference highlights.
As you might already know, Henry Stewart Events will be holding a DAM conference in Los Angeles next week (Nov. 14-15). DAM LA, as the event’s called, is being sponsored in part by Widen Enterprises, the DAM software provider than operates this site and blog. We advise you to head to this event, if possible. If you can’t make it, though, know that our people will be tweeting throughout the event, so you’ll be able to get plenty of updates on how things are going by following either @DigitalAssetMgt or @WidenEnterprise along with hashtag #DAMLA. We’ll also post about event ...Read More
Dear Dr. DAM: I’d like a second opinion about DAM software. Where should I go?
DEAR DR. DAM: Hi. This is Mike from Montclair, New Jersey. I’ve been following your column for some time now and want to thank you for the tips and information related to digital asset management programs. I’ve gotten lots of insight into DAM systems and how the company I work for should proceed with managing our digital assets. However, as convinced as I am that you are the real deal when it comes to everything DAM, I would still like a second opinion. It’s not that I don’t believe you, it’s just that this important field changes so quickly and ...Read More
Repurposil, the digital asset management drug, is more effective when taken at high altitudes.
Dr. DAM here! I’d like to share some information with you regarding the drug Repurposil. I’ve been studying this drug since its inception and can assure you that it continues to increase repurposaciousness, improve multi-channel alignment, and boost rapid onset of ROI, regardless of age or other factors. Take the medication and eliminate irregular brand disorder and scattered asset syndrome. But all this is old news. What’s really exciting is that we have some new research findings. I have kept up with personal investigations of Repurposil to determine when and where this medication is most effective and have discovered that ...Read More
Dear Dr. DAM: I’m tired of redundancy! How can DAM software make our company more efficient?
DEAR DR. DAM: This is Mike from Maine and I’m tired of redundancy in our marketing asset library. I really think that’s our main problem and one of the big barriers to our company’s growth. I’m convinced of this because, as a manager of a marketing department, I’m afforded a behind-the-scenes, high-level view of our procedures. For the past two years, the need to build our corporate image library has resulted in an increase in production costs. We knew that we needed a lot more videos for online use and hundreds of high-resolution images, but the costs have still been ...Read More
Widen in CMSWire’s “DAM Lowdown”; cloud and open-source in the mainstream; Createasphere in Europe
Widen Enterprises, which (full disclosure) owns and operates DigitalAssetManagement.com, has been recognized yet again by CMSWire’s DAM Lowdown as a leader (the leader?) among DAM vendors in informative digital asset management content. Here’s a bit of what Jason Campbell had to say: If it seems like Widen gets an unfair amount of coverage in this column, my response is that the other major players in the DAM space need to increase their presence. If you create it, I will do my best to cover it. Click here for more of the latest DAM Lowdown. Here’s another interesting bit from CMSWire ...Read More
News and views from the DAM world
If you’re not already subscribed to The DAM Daily, you should be. It’s a great way to stay up-to-date on the latest news and insights from the digital asset management industry and other content related to enterprise software, digital marketing, etc. Here are some of the things that caught our eye in the latest edition of The DAM Daily: Check out the agenda for Henry Stewart Events’ DAMLA (November 14-15). These events are excellent opportunities to inform yourself and pick up information that can help you further streamline your marketing asset management workflows. If you’re in the Los Angeles area ...Read More
Why taxonomy and metadata can be the difference between finding your assets and losing your mind
One of the key benefits of managing digital assets with DAM software is having the ability to quickly search for and locate documents, images, videos, and other assets. As video and image production technologies continue to improve and marketing incorporates more digital assets, the corporate image libraries of many companies will grow by leaps and bounds. The larger numbers of assets that need to be adequately categorized, managed, and easily found by system users emphasizes the importance of using DAM systems to accomplish this. However, system administrators also need to understand how users of DAM systems are able to quickly ...Read More
David Riecks’ top 12 myths about embedded photo metadata
Photographer and metadata expert David Riecks recently wrote an excellent blog post for Createasphere laying out a list of myths about photo metadata. If you’re looking for insights into how best to make your digital image library more effectively searchable, this blog post is a good place to start. Here’s a preview of the post: There are a number of myths or misconceptions that surround the practice of embedding information such as IPTC, IPTC-IIM, XMP or even Exif into a digital image file — like JPEGs, TIFFs, Photoshop, DNG and other Raw files). There are a number of applications or utilitieswhich can do this easily and safely, ...Read More
Three crucial components to calculating ROI for digital asset management
Your marketing assets touch and impact your entire business. They take time, work and money to create, maintain and use. That’s why—while difficult—it’s important to think comprehensively about the return you get (or don’t) on your DAM software investments. Some of the most successful users of DAM systems achieve optimum efficiency in their workflows because they’re evaluating ROI in terms of labor, financial and opportunity metrics. These are the three aspects of the benefits of DAM that work together to give you a complete picture of just what you’re getting out of using a given system. Labor Every organization is ...Read More
