Rise of the social enterprise – how DAM can boost the overall effectiveness of your social media efforts
Few buzz words are buzzier than “social” these days. In the context of marketing, we all know what it is and why it matters. What’s not so clear is how it works. And yet, your brand can’t afford to stay out of social media. Social tools give all brands, big and small, and unprecedented ability to engage with audiences meaningfully. They also afford your organization a means of encouraging word-of-mouth (i.e., “viral”) endorsements from fans and followers in ways that are inexpensive, measurable, and practically universally accessible. To get you started on the path of social media marketing success, we’ve ...Read More
What’s new in digital asset management?
We regularly post updates with the latest news, insights and event information in digital asset management. This time, there’s information on webinars, conferences, white papers and product updates. Check it out: Henry Stewart Events’ DAM CHI It seems there’s always a Henry Stewart DAM event around the bend. Their Chicago event will be held Sept. 13 at the Intercontinental, Magnificent Mile. Here’s their brief description of the conference: Understanding of the reach, importance and meaning of digital assets will continue to deepen – that’s unstoppable. The challenge is to keep up with all the new developments. Following the success of ...Read More
Taking Repurposil helps you make new friends with a fraction of the effort
The benefits of the wonder drug known as “Repurposil” just keep on coming. Not only does it help with scattered asset syndrome, but it also helps you make friends more easily. It should come as no surprise, but when you have a higher level of repurposaciousness, there is a tendency to more quickly and easily adapt assets to social networks. This was a pleasant surprise for researchers who have been studying Repurposil because social media is known to play a vital role in modern day marketing. During their investigations, they discovered that Repurposil makes it easier to make more friends ...Read More
Microsoft prepares to kill the “Start” button; what it might mean for DAM and other software
It looks like a staple of the Microsoft’s desktop OS experience is on its way out, and if you’ve been using Windows PCs for a long time, this could take a bit of getting used to. As CMSWire’s Chris Knight wrote yesterday: The latest pre-release version of the public beta or “Consumer Preview” has leaked into the wild and shocked some users with its lack of a start button. Instead the super-bar runs all the way across the screen. It makes sense as generations of users are used to keeping favorite applications on their desktop while modern phone users are hardly ...Read More
Looking for a DAM vendor? Even a long, drawn-out evaluation process is better than none at all.
The need for digital asset management tools has become apparent to many colleges and universities. Over time, these institutions’ digital asset libraries grow exponentially, making it increasingly difficult to find and access their images, video, documents and other media. Marketing campaigns that rely on a combination of new content and archived resources end up handicapped right from the start. That’s why many are making the decision to learn about DAM (digital asset management) software and implement a solution that meets their unique marketing and communications needs. Despite knowing that they needed some form of software for managing digital assets, some ...Read More
Are hosted DAM solutions really secure enough?
DEAR Dr. DAM: My name’s Carrie and I manage digital assets for a second-tier university in upstate New York. The good news is that our school has been growing for the past five years. The bad news is that I need to find a more cost-effective means of hosting our digital image library very soon. Actually, I really needed to find this solution yesterday so I truly have to make a decision about using some other type of hosting now! The marketing department has been using in-house servers for our huge collection of high resolution images since we first started ...Read More
What’s new in digital asset management?
Every now and then, we bring you the latest in news from around the DAM world. Here’s some of the DAM news from the last day or two: The DAM landscape Real Story Group published its 2012 Digital & Media Asset Management Overview. As RSG’s Theresa Regli notes, “things are markedly more exciting in the DAM & MAM world as we start 2012.” Check out a synopsis and a download link here. Note that the report is not free. New Widen DAM users Widen Enterprises announces new customers from the end of 2011. The SaaS DAM vendor, which owns digitalassetmanagement.com, ...Read More
Createasphere’s next digital asset management conference is right around the corner
Createasphere has been putting on consistently worthwhile and informative digital asset management conferences for some time now. The next one will be held Feb. 22-23 at The Beverly Hilton in Los Angeles. Here’s the full press release from Createasphere: Createasphere’s Digital Asset Management Conference Announces Schedule for Expert and Practitioner Driven Event Trendsetting Conference Set for February 22-23 at the Beverly Hilton January 13, 2012 (Burbank, CA) Createasphere’s Digital Asset Management (DAM) Conference – the leading industry event catering directly to the digital asset management community – will take place in Beverly Hills on February 22-23. Createasphere’s Digital Asset Management ...Read More
Making your digital asset management system a home for your archived marketing materials
Every DAM software system has its star assets. These are the images, videos, and documents that see far more action than all of the others. They get downloaded and used for dozens of marketing campaigns at every level because they work. They get your organization a good ROI, so it makes sense that they continue to see use until they stop performing. While assets can change from being stars to being nearly forgotten, they never give up their core value. Each and every document, video, image, and whatever else is archived in your corporate image library is and always will ...Read More
Dear Dr. DAM: Help me find my missing digital assets!
DEAR Dr. DAM: I work in the marketing department of an upholstery and furniture company in Minneapolis. We have a good number of repeat customers but would love to expand into other cities and nearby states. A high profit margin in the previous year has made this much wanted expansion possible but we have run into an unexpected wall. We realized pretty quick that we desperately needed to improve our Internet marketing strategies, so we augmented our corporate image library by producing hundreds of digital assets. Most are high resolution images and high quality videos designed for online use. We ...Read More
