Henry Stewart’s DAMNY recapped in tweets
We recently headed to New York City for Henry Stewart Events’ DAM NY, a gathering of vendors, industry experts, marketers and others looking to share and learn about digital asset management software, best practices and more. Turns out that some attendees were busy doing some thumb workouts, tweeting intensely to keep the Interwebs updated on the most valuable insights that were coming out of discussions at DAM NY. Here is a collection of some of our favorites: @TheresaRegli — Biggest crowd here ever, indeed: RT @damfoundation: #DAMNY big crowd at the event, about time @cmswire — Theresa Regli -technology alone ...Read More
Optimizing your digital assets for more than just DAM
SEO (search engine optimization) is an essential consideration for anyone who wants their website found in search engines. After all, chances are you’re not the only dog in your race — so you need to be at the head of the pack for people to take notice. This factor just might even be the most important in terms of online presence since it won’t matter how fantastic a website looks if no one can find it. To increase the likelihood of being visited by potential clients, websites have done everything from stuffing pages with keywords to creating a barrage of ...Read More
Increased mobile adoption means a higher need for DAM software
Smartphone use is on the rise and set to become the primary form of mobile communication for half of all mobile users by the end of the year. In other words, more people are choosing smartphones than are opting for less feature-rich devices. At the same time, people who already use cell phones are steadily upgrading to smartphones. According to eMarketer, the highest number of smartphone users are 25 to 55 years old. This makes sense when you consider that this age bracket includes a higher percentage of people who can afford smartphones, use them for work, and are probably ...Read More
Use photos and videos from your DAM system to boost brand engagement on Facebook
Brands are on a constant quest to figure out which marketing strategies work best on social media sites. Despite the fact that these platforms have cemented their place and importance in the marketing realm, the “book” on using them is still being written. In fact, the dynamic nature of social media seems to ensure that any discussion of best practices in social media becomes dated shortly after it ends. Still, various studies have provided insights into how social media should be wielded for marketing. Facebook in particular is the site that companies are most concerned with. It looks like a ...Read More
The future of rich media management is in the cloud
Unless you’ve taken up an “off-the-grid” lifestyle, cloud computing is probably a big part of your life. More and more, it seems like all of the systems we use regularly are headed into the cloud. Hosted applications are the way of the future (and, in many things, the present) largely because they make it possible for more people to benefit from lower hardware costs, more up-to-date systems and less risk of loss or damage to your data. There are very good reasons that explain why the cloud has become so popular for so many applications. Some of these reasons include: ...Read More
The value of customer service in digital media asset management
Customer service matters everywhere, not just in the service industry. It’s an important aspect of every business, technology vendors included. Customer service has taken on a much more prominent role for the technology sector, as storage and other applications have become increasingly based in “the cloud”. In particular, customer service is becoming a bigger part of the DAM software experience. There are several reasons customer service is so important in this space. Help in setting up the system — Since a DAM system plays such a central role, it’s best to trust the implementation process to people who not only ...Read More
The role of digital asset management programs in addressing your marketing priorities
DAM software is playing an increasing role in addressing the top priorities of marketers. This should come as no surprise given that creative use of digital assets on a global scale has become an essential component of marketing campaigns for a wide variety of organizations. Here are some of the ways DAM software helps marketers tackle their most important problems: Better segmentation — When a target market can be divided into distinct groups, appropriate messages and campaigns can be developed to more effectively connect with each of these groups. As opposed to sending out a generalized message that reaches a ...Read More
Digital asset management software and return on investment
No matter how good a program or tool seems, if it doesn’t show any ROI, it doesn’t really add value to your brand or company. Unfortunately, the ROI of some technologies and marketing tools can be difficult to determine. Although the amount of time employees spend using certain programs should be easy enough to assess, quantifying the benefits of their efforts is a much bigger challenge. Fortunately, it’s relatively easy to measure (even if approximately) the ROI of any given DAM software. Digital asset management programs provide a return on investment in a number of ways. Although the latest digital ...Read More
Save time and money with DAM software embed codes
Good systems for digital asset management (DAM) are truly designed with efficiency in mind. After all, workflow efficiency is one of the basic reasons for using digital asset management programs in the first place. Like other tools, DAM systems are meant to help their users accomplish more in a shorter amount of time. One of the ways a DAM system can help to increase efficiency and save money is with embed codes. When the DAM system generates embed codes, it provides you and your users a way to communicate more efficiently. Here’s how: Quick placement of marketing materials — Embed ...Read More
Widen introduces you to its tech support talent (VIDEO)
This was just too funny not to share. Widen just shared a video featuring what they claim is one of its “best and brightest in tech support.” Take a look at this new online promo video from the software-as-a-service digital asset management vendor: What would you want to see the beaver up to in Widen’s next video? Leave your ideas in the comment section – Widen might just run with it!Read More
