Henry Stewart’s DAMNY recapped in tweets
We recently headed to New York City for Henry Stewart Events’ DAM NY, a gathering of vendors, industry experts, marketers and others looking to share and learn about digital asset management software, best practices and more. Turns out that some attendees were busy doing some thumb workouts, tweeting intensely to keep the Interwebs updated on the most valuable insights that were coming out of discussions at DAM NY. Here is a collection of some of our favorites: @TheresaRegli — Biggest crowd here ever, indeed: RT @damfoundation: #DAMNY big crowd at the event, about time @cmswire — Theresa Regli -technology alone ...Read More
Optimizing your digital assets for more than just DAM
SEO (search engine optimization) is an essential consideration for anyone who wants their website found in search engines. After all, chances are you’re not the only dog in your race — so you need to be at the head of the pack for people to take notice. This factor just might even be the most important in terms of online presence since it won’t matter how fantastic a website looks if no one can find it. To increase the likelihood of being visited by potential clients, websites have done everything from stuffing pages with keywords to creating a barrage of ...Read More
Increased mobile adoption means a higher need for DAM software
Smartphone use is on the rise and set to become the primary form of mobile communication for half of all mobile users by the end of the year. In other words, more people are choosing smartphones than are opting for less feature-rich devices. At the same time, people who already use cell phones are steadily upgrading to smartphones. According to eMarketer, the highest number of smartphone users are 25 to 55 years old. This makes sense when you consider that this age bracket includes a higher percentage of people who can afford smartphones, use them for work, and are probably ...Read More
Use photos and videos from your DAM system to boost brand engagement on Facebook
Brands are on a constant quest to figure out which marketing strategies work best on social media sites. Despite the fact that these platforms have cemented their place and importance in the marketing realm, the “book” on using them is still being written. In fact, the dynamic nature of social media seems to ensure that any discussion of best practices in social media becomes dated shortly after it ends. Still, various studies have provided insights into how social media should be wielded for marketing. Facebook in particular is the site that companies are most concerned with. It looks like a ...Read More
The importance of updating metadata used in DAM software
The benefits of DAM systems don’t stop at storage. Other benefits include centralized control given to administrators that can result in highly effective branding, more efficient localization of assets, and quick retrieval of assets. This last point in particular is a basic, vital function of any DAM system. If system users aren’t able to quickly find and retrieve assets made available to them, then the basic DAM system tenet of efficiency goes right out the window. However, no DAM system will automatically enable every user to immediately find the exact asset they are looking for. That may sound contradictory but, ...Read More
Will you be at Henry Stewart’s DAM NY this year?
Time is running out to register for Henry Stewart Events’ DAM NY. It’s the first of Henry Stewart’s DAM events in 2012. Once again, in New York City on May 10th & 11th, we inaugurate this year’s DAM conferences. The reach of our digital asset management community continues to expand – your growth as professionals and soon-to-be-professionals in DAM is our continuing goal. In New York City we’ll facilitate a lively exchange among conference participants. We’ll have panel sessions, breakout groups, enhanced networking environments, round table workshops, case study reviews and, of course, formal talks. There will be multiple ...Read More
The role of digital asset management programs in addressing your marketing priorities
DAM software is playing an increasing role in addressing the top priorities of marketers. This should come as no surprise given that creative use of digital assets on a global scale has become an essential component of marketing campaigns for a wide variety of organizations. Here are some of the ways DAM software helps marketers tackle their most important problems: Better segmentation — When a target market can be divided into distinct groups, appropriate messages and campaigns can be developed to more effectively connect with each of these groups. As opposed to sending out a generalized message that reaches a ...Read More
Digital asset management software and return on investment
No matter how good a program or tool seems, if it doesn’t show any ROI, it doesn’t really add value to your brand or company. Unfortunately, the ROI of some technologies and marketing tools can be difficult to determine. Although the amount of time employees spend using certain programs should be easy enough to assess, quantifying the benefits of their efforts is a much bigger challenge. Fortunately, it’s relatively easy to measure (even if approximately) the ROI of any given DAM software. Digital asset management programs provide a return on investment in a number of ways. Although the latest digital ...Read More
Save time and money with DAM software embed codes
Good systems for digital asset management (DAM) are truly designed with efficiency in mind. After all, workflow efficiency is one of the basic reasons for using digital asset management programs in the first place. Like other tools, DAM systems are meant to help their users accomplish more in a shorter amount of time. One of the ways a DAM system can help to increase efficiency and save money is with embed codes. When the DAM system generates embed codes, it provides you and your users a way to communicate more efficiently. Here’s how: Quick placement of marketing materials — Embed ...Read More
Rise of the social enterprise – how DAM can boost the overall effectiveness of your social media efforts
Few buzz words are buzzier than “social” these days. In the context of marketing, we all know what it is and why it matters. What’s not so clear is how it works. And yet, your brand can’t afford to stay out of social media. Social tools give all brands, big and small, and unprecedented ability to engage with audiences meaningfully. They also afford your organization a means of encouraging word-of-mouth (i.e., “viral”) endorsements from fans and followers in ways that are inexpensive, measurable, and practically universally accessible. To get you started on the path of social media marketing success, we’ve ...Read More
