DAM for Creatives – Is DAM worth it?

Implementing a fully blown DAM solution isn’t for everyone. While DAM systems always help to make your creative and marketing operations run more smoothly, putting them in place and maintaining them is an investment. So how do you know whether you’d benefit from a DAM system enough to justify
that investment?

Ultimately, the kind of return you’ll get on the investment depends on a combination of several factors. To help you in figuring this out, we’ve put together this ROI calculator.

Asset volume
One of the things to consider is how many assets you have. Note that we’re talking about how many you have, not how many you use. Even an asset that is seldom used always has potential value. That’s value you should be concerned with preserving.

Asset Activity
How much time do you spend moving, converting, delivering or otherwise handling assets? Chances are that a DAM system would help cut that
time significantly.

Asset Access
Who has access to your assets? The more people have access, the more control you need to maintain. A DAM system’s value lies, in part, in its ability to handle things like permissions, asset expiration, and other such functions you might otherwise be left having to manage yourself.