Digital Asset Management Links — April 22, 2016

Digital asset management links April 22, 2016

Research firm MarketsandMarkets predicts that by 2020, the DAM market will be worth a whopping $5.36 billion dollars. The rise from $1.42 billion in 2015 is attributed to increased marketing use and the growth of analytic capabilities and content lifecycle management. – CMSWire

Skyword makes a “case against Dropbox, Drive, and email” for managing digital assets and announces the launch of a new DAM solution. Welcome to the family! – Content Standard

Full disclosure: Only including this article on the amazing rise of the Strawberry Shortcake app because she was a big deal when I was a kid. Nice to see a brand stay fresh in the digital age. – Kidscreen

“Marketing technology stack” is a phrase that is thrown around often and not always well defined. This article defines and describes this essential marketing concept. – Business2Community

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