Before you DAM

You’re probably visiting our site to learn about digital asset management (DAM) because you’ve identified some challenges in the way your organization manages rich media like images, photos, video, presentations and audio. In the video below, a DAM software user talks about the needs that drove his company to invest in a DAM system for his digital assets.

Even if you haven’t identified the same critical needs, there are lots of reasons to seek a DAM system. We’re here to help you find and evaluate your options so you are better prepared for the “DAM journey.”

This page provides information on:

  • Following the DAM adoption path
  • Assessing your digital asset management needs
  • Building an internal DAM team
  • Finding the right solution to handle your digital assets

The digital asset management journey begins internally, with an assessment of your asset management needs and users. A good assessment will help you select a vendor and a DAM system that meets the unique challenges of your organization.

The ideal DAM adoption path looks something like this:

  1. Complete an internal assessment.
  2. Research DAM software providers.
  3. Develop a justification and return on investment (ROI).
  4. Send a request for demo (RFD) to top contenders.

If you’ve already researched digital asset management solutions, you may have heard of a request for proposal (RFP) or a request for information (RFI). Our RFP/RFI document provides a great outline for you to get started, but will be most helpful if tailored to your business needs.

The most important part of your DAM search is knowing your system requirements and use cases. As you read through these pages, you will discover why.


lnternal DAM assessment

A few basic questions are all you need to kick off the internal assessment of your DAM system needs. They might seem obvious, but committing them to paper will benefit you as you develop justifications to share with your colleagues, begin conversations with vendors, and draft your demo and proposal requests.

  1. What types of digital assets do you use?
  2. How are you currently managing those assets?
  3. What are the biggest challenges you or your brand face with your digital assets?
  4. Who will be the primary users of the digital asset management system?
  5. Who should have access to your digital assets?
  6. What are the problems you’re trying to solve?
  7. What business goals will benefit from streamlined DAM capabilities?

For more information about assessing your digital asset management needs, check out the following blog posts:

Digital Assets and Internal DAM Assessment


Building a DAM Team

Depending on your role and the size of your organization, you might start the assessment process yourself and later bring in other contributors. Having an internal decision-making team to determine digital asset management software needs, evaluate options — and assist during implementation and adoption is a big help.

Decision-making teams include marketing, sales, creative, and IT staff. Who you include depends on your organization and the key audiences using your system.

Don’t forget that every team needs a champion, someone to manage the project and drive it forward. There are a lot of moving parts in the selection and implementation process, so as you begin talking with vendors and engage in demos, it will help if you know who your DAM administrator will be. It might be one person or divided between multiple individuals. For an overview of DAM admin responsibilities, check out the blog post “What does a DAM admin do”.

Building a DAM Solutions Team


Researching digital asset management solutions

There is a lot of information out there about DAM systems that comes from independent organizations, vendors and social media networks, which all provide different types of resources.

If you’re researching the different DAM solutions available in the market, our community page is a great place to start. It includes a variety of sources, including thought leaders like the Content Marketing Institute and CMSWire, as well as market overview research, key industry analysts, news sources, DAM conferences and vendor directories.

As for social media, major sources will be plugged into key social media platforms, and LinkedIn is a great place to connect with a variety of DAM users and potential users. Some of the best? DAM and DAM Pros.

Lastly, if time and budget allow, consider attending a digital asset management conference. It’s a great opportunity to connect directly with experts and get your questions answered. Some vendors, like Widen, offer potential customers the opportunity to attend the annual Widen Summit, while Henry Stewart Events offers yearly DAM conferences.


Conclusion

We hope this information has given you a better understanding of the DAM adoption process, as well as a clear idea of what your next steps should be. If you haven’t already, start identifying your goals and reviewing the way you currently organize and share your digital assets. It’s also a good idea to begin building an internal team and researching your options.

For more information about digital asset management, feel free to visit the DAM Basics page.

Before You DAM Checklist


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